Plastic Parameters Logo
When Plastic Parameters decided re-brand their company we designed a logo that reflects what they do, which is to manufacture coffee display and merchandising products for coffee shops and grocery stores. Their previous logo did not have an clear reference to coffee so we chose the obvious beans. The brackets imply the parameter aspect of their name and the rounded letter forms suggest the plastic nature of their primary building material. We thought it best to be obvious since their business name doesn't make their primary business as obvious as it should be without reference
to the coffee industry.